SK Market Research
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We've generated $50M+ in pipeline this year.
Here's how we'll succeed with Stable Kernel Market Research.
Here's how we'll succeed with Stable Kernel Market Research.
For businesses with large TAM, there is no better growth engine than outbound. We approach this process not as a guessing game, but as a structured experiment in message-market-fit.
Every two weeks, we launch 4 to 8 campaigns, each one a unique combination of industry, segment, persona, value angle, and language framework. This lets us isolate what resonates and where.
If the contact list is small, we rotate personas to avoid message fatigue. If the list is large, we hold persona constant and rotate segments to uncover scalable patterns. Messaging angles and frameworks are always varied, allowing us to test strategic positioning at scale.
This system produces more than leads. It reveals what your market actually responds to. That means faster learning, sharper positioning, and a repeatable path to relevance.
We set up your entire outbound system: email, LinkedIn, and dialer. On the email side, 60 primary domains with 120 inboxes (split between Outlook and Gmail), plus 60 backup domains with another 120 inboxes for redundancy. We handle ESP matching, spam detection avoidance, domain reputation management, and all the technical plumbing that keeps emails landing in inboxes. LinkedIn automation gets configured in parallel so outreach starts while email domains warm. If you add the dialer, we set up the power dialer with local presence, voicemail drop, and CRM integration.
We get creative with data sources. Sure, we can pull from ZoomInfo or Apollo, but we're also hitting industry-specific databases, scraping conference attendee lists, pulling from trade association directories, mining LinkedIn group members. Whatever gets us the right people. Then we layer behavioral signals on top using tools like Apify, RB2B, and Ocean. Downloaded a competitor's case study? Visited your pricing page? Engaged with industry content? All of that intent data gets combined with our lists to create dynamic prospect pools that update based on actual buying behavior.
We use everything: boilerplate templates, custom messaging, industry-specific angles, persona-based copy, you name it. Then we test all of it against the signals data we're collecting. Maybe a proven template works best for recent funding signals, but custom copy converts better for job change triggers. We're constantly running these combinations through A/B tests to see what actually drives conversations. It's not about one approach. It's about knowing which approach works for which signal.
What you'd pay on your own vs. with Charm
We're experts (our teammate just won the world competition) in the most powerful tool that exists for go-to-market teams. We use this tool to streamline all of our intent scraping, contact enrichment, and then create custom targeted copy for every single person we contact.
A web-wide contact discovery tool that finds lookalike contacts across the entire internet, not just specific databases.
Email infrastructure health and lead verification service that validates email addresses before sending campaigns.
Cloud-based automation platform that extracts data from social networks and websites at scale.
B2B data platform focused on lookalike contact and company discovery based on your ideal customer profile.
Deanonymization platform that reveals identity information about visitors to your website.
Web scraping and automation platform with intent monitoring capabilities.
Open-source workflow automation tool that connects different apps and services together.
Enterprise email infrastructure management platform that handles domain setup, warming, monitoring, and deliverability optimization. Ensures your emails reach inboxes instead of spam folders through sophisticated infrastructure management.
LinkedIn automation platform designed for conducting outreach campaigns at scale.
Private email sequencing platform built specifically for Charm's internal use with private IP pools, servers and custom-built features.
11 enterprise tools, all managed entirely by Charm
Metric-based milestones, not vague promises.
Kickoff & Discovery
Discovery call completed and ICP documented
All tool access provisioned (Clay, HeyReach, etc.)
Domain infrastructure planned (email domains, warming strategy)
Campaign framework and testing roadmap defined
Slack channel established for daily communication
Dialer recruiting begins immediately. ICP defined, script development starts (if dialer add-on selected)
Infrastructure Build
Email infrastructure deployed (domains, inboxes, SPF/DKIM/DMARC)
Clay workflows built for lead enrichment and scoring
Email sequences configured and tested
Initial warming process started (50-100 emails/day/inbox)
First campaign copy drafted and approved
LinkedIn outreach launched. Automated connection requests + messaging sequences go live immediately
Dialer candidates interviewed, finalist selected
Custom scripts developed, power dialer configured with CRM integration
Why LinkedIn launches first
Email domains need 2-4 weeks to warm up before we can send at scale. LinkedIn doesn't have that constraint. So while your email infrastructure is warming behind the scenes, LinkedIn outreach is already running.generating conversations, booking meetings, and building pipeline from day one. Once email is fully warmed, both channels fire together for maximum coverage. This means you're never sitting idle waiting for infrastructure.
First Campaigns Live
First 4-8 campaigns launched across segments
Daily deliverability monitoring active
Reply handling process established
Initial meetings booked and tracked
A/B test results analyzed and documented
Dialer onboarded and trained on your product, ICP, and objection handling
First live calls begin, ramping to 150+ calls/day
Optimization & Scale
Winning campaigns identified and scaled 2-3x
Underperforming campaigns paused or iterated
New campaign variations launched based on learnings
Pipeline metrics reviewed and reported
Roadmap for next quarter established
Dialer performance optimized. Scripts updated based on call data, conversion patterns identified
Email + phone + LinkedIn operating as unified multi-channel engine
Outbound campaigns tailored to your business with follow-up sequences built in.
Target QSR chains and restaurant groups collecting first-party data through loyalty programs but not using it for menu strategy or customer insights. SKMR publishes thought leadership on exactly this topic in foodservice.
Trigger: QSR chains launching or expanding loyalty programs, hiring data analysts, trade press mentions of first-party data strategy, new menu launches
Why This Works
Opens by proving you actually looked at their loyalty app. Names a specific limitation of loyalty data they already know (it only shows what people buy, not what they would buy). No flattery. Positions research as the unlock for data they already own.
{{loyalty_program_name}} question
83 words. CTA is value-exchange (offer to send brief), not a meeting ask. 4:1 them:us ratio. Subject uses their loyalty program name for instant recognition.
Follow-Up Sequence
Target mid-market consumer brands undergoing rebrands or repositioning without customer validation. Most rebrand decisions are made on agency instinct, not data. SKMR's brand health tracking and concept testing fills that gap.
Trigger: New logo/visual identity launches, leadership changes (new CMO), agency RFP announcements, press releases about brand repositioning
Why This Works
States a blunt observation (rebrand happening, no research backing it). Doesn't compliment the rebrand. Doesn't ask how they feel about it. Just names the risk and the fix. CMOs know rebrands without data are career-ending if they flop.
{{company_name}} rebrand
78 words. "Not saying there isn't any" softens the accusation without backing down. Consequence is personal (board asks hard questions), not abstract. CTA offers utility, not a meeting. 3.5:1 them:us ratio.
Follow-Up Sequence
Target companies in building products, healthcare, and consumer goods announcing new product lines without evidence of customer validation. SKMR specializes in concept testing and feasibility studies. LP Building Solutions has been a client for 14+ years.
Trigger: New product line announcements, patent filings, product marketer/product manager job postings, trade show launches, expansion into adjacent categories
Why This Works
Opens by citing the specific product and where you saw it announced. Then raises the adoption question they can't answer from internal data: will buyers actually change behavior? Different from #2 (which flags missing research) because this one flags the specific blind spot: internal conviction vs. real buyer behavior.
{{new_product}} at {{trade_show_or_source}}
85 words. Opens conversationally ("the question I'd have"). Names the internal vs. external validation gap without lecturing. CTA is resource offer (share how another client does it), not a meeting request. Subject line uses their product name + event for instant recognition. 4:1 them:us ratio.
Follow-Up Sequence
Target mid-market companies making major marketing or product decisions without an in-house insights function. These companies rely on gut instinct or outdated syndicated data. SKMR acts as their outsourced research department.
Trigger: Marketing teams with no "research" or "insights" titles on LinkedIn, companies spending on media/creative but with no research budget, new CMO hires at companies without existing research infrastructure
Why This Works
Most mid-market companies can't justify a full-time research hire but still need insights to make good decisions. Pointing out they're making million-dollar bets without customer data creates urgency. SKMR's model (outsourced research department) is the exact solution.
{{company_name}} research
80 words. "Strong marketing group" is an observation, not a compliment. "That works until it doesn't" creates tension without being aggressive. CTA confirms the situation ("has this come up") rather than selling. 4:1 them:us ratio. Subject is 2 words.
Follow-Up Sequence
We built these campaigns from public research alone.
If we came up with angles this targeted for your market research services without ever speaking to your team, imagine what we'll build once we understand your ICP, your ideal research engagements, and the signals that actually matter to your pipeline.
$50M+ in Pipeline Generated
Youth Mental Health Teletherapy Platform
Challenge
With youth mental health reaching crisis levels and schools struggling to provide adequate support, Hello Hero needed to connect their teletherapy platform with decision-makers across thousands of school districts while simultaneously building their provider network to meet anticipated demand.
Solution
Our team executed an ambitious dual-track strategy: we built a comprehensive database mapping every administrator in every public school across the United States, then uncovered their direct contact information for personalized outreach. Running parallel campaigns, we simultaneously recruited licensed mental health professionals to ensure platform capacity could scale with client acquisition.
Results
$35M
Pipeline Generated
300+
Qualified School Leads
15+
Mental Health Professionals
6 Mo
Timeline
Led by Ben Tossel (Anthropic Investor, Makerpad) • AI Education SaaS
Challenge
With the AI education market becoming increasingly saturated, Ben's Bites needed to convert their newsletter audience into paying enterprise customers for their comprehensive learning platform. They had strong brand awareness but lacked a systematic outbound motion to reach enterprise buyers.
Solution
Our team deployed a multi-channel outbound strategy combining email campaigns, social media outreach, and inbound-led LinkedIn targeting to drive corporate adoption. We implemented coordinated outreach (over 40 different campaign types!) targeting business leaders and executives at Fortune 500 companies investing in AI training initiatives. Each campaign was A/B tested and optimized weekly.
Results
$2.5M
Pipeline Generated
156x
ROI in 120 Days
40+
Campaign Types Tested
4 Mo
Timeline
Restaurant Technology & Ghost Kitchen Platform
Challenge
VirtualFork needed to rapidly expand their restaurant partner network while competing against well-funded competitors in the ghost kitchen and virtual restaurant space. Traditional restaurant sales cycles were slow and required significant relationship building.
Solution
We built targeted campaigns focusing on independent restaurant owners and multi-unit operators, using job posting signals and review data to identify restaurants ready to expand their delivery presence without additional overhead. Our trigger-based campaigns identified restaurants hiring delivery drivers or expanding locations.
Results
$1.8M
Pipeline Generated
200+
Restaurant Leads
35%
Reply Rate
3 Mo
Timeline
Cloud-Based Accounting & Practice Management Platform
Challenge
Rightworks needed to accelerate their market penetration in the highly competitive accounting software space, targeting mid-market accounting firms considering a move to cloud-based solutions. Their sales team was stretched thin covering inbound leads.
Solution
We deployed intent-based outbound campaigns targeting accounting firms showing signs of digital transformation: hiring for tech roles, attending cloud accounting webinars, or engaging with competitor content. Our multi-touch sequences combined personalized email with LinkedIn engagement.
Results
$4.2M
Pipeline Generated
180+
Demo Requests
28%
Email Reply Rate
5 Mo
Timeline
Bill Pay & Financial Wellness Platform
Challenge
Highline needed to reach HR decision-makers and benefits administrators at mid-market companies to pitch their bill pay benefit. The challenge was breaking through the noise in a crowded employee benefits market where buyers are constantly bombarded by vendors.
Solution
We created highly segmented campaigns based on company signals: recent benefits announcements, open enrollment timing, and HR leadership changes. Our "poke the bear" approach asked questions about current employee financial wellness programs before pitching, resulting in significantly higher engagement.
Results
$3.1M
Pipeline Generated
95+
Enterprise Meetings
42%
Open Rate
4 Mo
Timeline
3-month commitment
$6,000/mo
Full email infrastructure (DKIM, MX, etc)
Full TAM Contact Data Map
Up to 50,000 emails monthly
Website visitor deanonymization
8 campaign deployments per month
2 LinkedIn account automations
3-month commitment
$9,000/mo
Everything in Starter, plus:
Up to 100,000 emails monthly (2x volume)
16 campaign deployments per month (2x testing)
4 LinkedIn account automations
Weekly strategy calls
Dedicated account manager
Per dialer, add to any tier
40 hrs/week dedicated dialer
150-200 calls/day capacity
Power dialer setup & configuration
CRM integration
Call recording & analytics dashboards
10 call reviews/week + daily coaching
Local presence & voicemail drop
Custom scripts + objection handling
Performance guaranteed. If any dialer underperforms, we replace them at no additional recruitment cost.
$3,500/mo
per dialer
+ $1,000 one-time setup
Covers recruiting, interviewing, and onboarding (2-4 weeks)
Deep-dive into your ICP, messaging, and goals. We map your target segments and define success metrics.
Domains, inboxes, warming, and tool configuration. We build everything you need to scale outbound.
Launch within 2-3 weeks of kickoff. Start generating pipeline with tested, optimized campaigns.
Let's map your ICP segments, audit your current outbound, and build a 90-day plan to fill your pipeline with qualified leads.
Schedule a Discovery Call